Turkey produces high-quality Turkish-made building materials. But, global market access is a challenge. We at BONOOD article examines the obstacles and solutions. Challenges include intense competition and a lack of brand recognition. Language barriers are also a problem. To succeed, focus on niche markets and form partnerships with bigger companies.
Turkish manufacturers face strong competition from China and India. China is the world’s largest producer of cement, producing 2.2 billion metric tons in 2019. Similarly, India is also a major player in the industry, producing around 300 million metric tons of cement in 2019. The low prices offered by these countries make it difficult for Turkish manufacturers to compete on price alone. This competition makes it hard for Turkish manufacturers to increase their market share in the global market.
Lack of brand recognition is another challenge for Turkish manufacturers. Many Turkish companies are small, with limited resources for marketing and advertising. This makes it difficult for them to make their products known in the global market, where larger and more established companies dominate. This lack of brand recognition makes it hard for Turkish manufacturers to increase their market share and visibility in the international market.
To overcome these challenges, Turkish-made building materials manufacturers can focus on niche markets such as high-end or specialized products. This approach can help them to differentiate from competitors and increase their market share. They can also seek out partnerships with larger, more established companies to gain access to new markets and resources. This can help Turkish companies to expand their market reach and achieve greater visibility in the international market.
In Summary, Turkey is a major player in the building material manufacturing industry. However, Turkish-made building materials manufacturers face obstacles in reaching global markets. By focusing on niche markets and seeking out partnerships, Turkish building material manufacturers can increase their global market share and overcome these challenges. This approach can help Turkish companies to expand their market reach and achieve greater visibility in the international market.